loyalty co-op

The two-button loyalty co-op card handles an ecosystem of numerous loyalty programs from which a cardholder can choose at any time.
Dynamics loyalty software technology enables varied rewards program design, so that each program from each reward provider can be unique.
Transactions are processed and rewards are redeemed in real-time through Dynamics instant processing technology.

OFFER UNPRECEDENTED CONSUMER CHOICE UP TO THE POINT OF SALE

Cardholders assign rewards to the two buttons from a convenient account management portal accessible via mobile device or desktop
At the point of sale, cardholders press a button to select one of the rewards.
Rewards are processed instantly and alerts are sent to cardholders with status updates as soon as the card is swiped.
The variety and ability to change rewards at any time keeps them using the loyalty co-op card more than any other card in their wallet.

While other issuers cut into their margins by offering the derivative higher cash-back rates and bonus miles, provide consumers genuine value by the power of choice.

loyalty co-op card user interface

Each reward partner acts as a marketing arm for their program, selling the card to their loyal customers.
The co-op program enables smaller brands with devoted followings to reap the benefits of a loyalty credit card, which individualized cards cannot offer.

Turns loyalty points into a currency that can be used immediately.
Makes rewards points more relevant — allows cardholders to make purchases with rewards from brands they value.

Attracts new consumers who value choice and convenience.
Increases cardholder retention by enabling them to change rewards programs without changing cards.
Earn incremental income with higher spend due to the addictive instant rewards.
Boost cardholder acquisition with reward parter marketing.

loyalty co-op card benefits to consumers

revenue from increased lift

increased customer retention

effective lower reward cost

new customer data

increased breakage

Dimensions	Meets all standards (ISO/IEC1713)
Durability	Meets all standards (ISO/IEC1713)
Flexibility	Meets all standards (ISO/IEC1713)
Battery Life	Over 4-year battery life without recharge
Electronic Stripe^® technology	Writes to both tracks of magnetic stripe. Proprietary printing techniques enable wear resistance and enhanced durability.
Optional Features	EMV, contactless, in-stripe dynamic security codes (dynamic CVV1s) and on-line dynamic security codes (dynamic CVV2s)
Personalization	Uses standard equipment
Printing	Uses standard equipment