CARDHOLDER BENEFITS
- Turns loyalty points into a currency that can be used immediately.
- Makes rewards points more relevant — allows cardholders to make purchases with rewards from brands they value.
ISSUER BENEFITS
- Attracts new consumers who value choice and convenience.
- Increases cardholder retention by enabling them to change rewards programs without changing cards.
- Earn incremental income with higher spend due to the addictive instant rewards.
- Boost cardholder acquisition with reward parter marketing.
CORE BENEFITS AS VIEWED BY CONSUMERS
![loyalty co-op card benefits to consumers](/upload/Banks_Loyalty_Co-Op_Chart.png)
FINANCIAL BENEFIT OF LOYALTY CO-OP CARD
+
![](/upload/Icon-Lift.png)
revenue from increased lift
+
![](/upload/Icon-Attrition.png)
increased customer retention
+
![](/upload/Icon-Reward.png)
effective lower reward cost
+
![](/upload/Icon-Customer.png)
new customer data
+
![](/upload/Icon-Interchange.png)
increased breakage
>$200 card life benefit